There are so many SEO tools out there and more keep being developed every day to improve how SEO is done and how rewarding it becomes in the end. The Reverse Image Search is one such tool that has been developed to add value to how things get done online. It is search engine technology that allows image files to be used as an input query for relevant results related to the image to be unveiled.
In essence, you can find out everything about an image you are interested in including its sources and where else it is being used through this tool. Google search is one of the platforms that make use of the technology, but other search engines may also support it. Apart from search engines, the reverse image searching capacity is offered by different websites. To use the tool, you simply need to upload a picture or enter image URL on the image search page on the search tool to get the results around the image.
If you are a marketer, then you know how important quality images are for any marketing campaign. The reverse image search can help you enhance your efforts so you only get the very best of results with every effort you put in especially on the images you intend to use. But how can marketers really benefit from this tool?
It helps ensure that you are not duplicating images
If you have a blog and you publish articles from different sources, then this tool can help you ensure that you do not end up duplicating images that could land you into issues. The last thing you want is to use images and content that is stolen leading to copyright issues. Apart from ensuring you do not use duplicate images, this tool can help you find out whether your original images are being used elsewhere online together with your content. The results will help you decide on the way forward.
It helps in improving linking so original sources are credited
Crediting the wrong business for images is not a very ethical thing to do. As a marketer therefore you can take advantage of the search by image as a feature to find out who the original image source is. This way, you will manage to give deserved links to the right business. Link backs to sources that probably stole the image cannot be good and so it helps to dig a little more before publishing anything.
It makes tracking links to your original images easy
Link backs can be really beneficial in any marketing strategy and the image search tool can be used to track who is linking your original images and how. Apart from ensuring that you get credit when this is done, you also get to see how your images are performing so you can decide whether they are working according to your expectations. It is an aspect that works pretty well for infographics, but it is just as great for other types of images.