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Ecommerce SEO – Get Traffic to Your Online Store [Top 4 Factors]

This video will present you use Ecommerce SEO to get extra site visitors (and prospects) to your on-line retailer.


By specializing in the highest four most crucial rating elements that go into rating ecommerce web sites. Of course, I cowl all four of those elements within the video.

But I’ll additionally listing them right here as a reference.

First up, we now have your website’s general hyperlink authority. This is decided by the standard and amount of the backlinks pointing to your website. The factor is, most ecommerce websites suppose that they’ll rank with product and class pages alone. But you may’t. Like any web site, backlinks are essential for ecommerce websites. I present you construct hyperlinks to your ecommerce website at first of the video.

Next up, we now have product web page optimization. Most of your natural search engine site visitors will doubtless go to your product pages. And I present you the four steps that I exploit to optimize product pages shortly.

Once your most essential pages are optimized, it is time to dig into your website structure. This is one thing that is extra technical SEO centered, however it could make or break your ecommerce SEO efforts (that is as a result of your website doubtless has a whole lot and even 1000’s of pages). The group of those (also referred to as your web site structure) is essential.

Lastly, it is time to optimize your URLs. I reveal some information about which URLs are inclined to rank greatest in Google.

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  1. Hi which one is better to create more subcategories …or create one big category and then subdivided For Example
    (1) Arduino Micorcontrller
    UNO (3-4 Product)
    Nano (3-4 Product)
    (2) Arduino Sensors
    (1) Arduino
    (a) Microcontroller
    (b) Sensors


  2. Hello Brian. Thanks for putting it out there and on my level (newbie) I have a website that goes live soon. Would it benefit me to have videos of my products on the site that customers could see the products in use?

  3. Brian, do you suggest finding additional categories your current product inventory can fit into in order to have more pages ranking (assume kw research)? Additionally, do you know of any major differences between bigcommerce and Shopify from an SEO perspective?

  4. Great Video. The thing which is more work for me and my clients are EMD( exact match domain) domains . because these are easy to rank on a specific keyword. So you can get Free organic traffic and sales for Free

  5. Very Nice Brian, Blogging is not enough, its part of it. E-commerce for a year nothing is happening, the theme is poor, images need a major upgrade. Now, the store needs SEO tricks without going black hat. I am thinking the white hat is better. The big thing I can't focus on sites if I am building sites and SEO. Sales or Sites E-com requires product updates, taxes, shipping and CS. I am thinking may need to start over and rethink this with your help.

  6. You’re the best! We’ll try to gain domain authority first of all then proceed to the rest. Loved this video, we’ve tried Instagram contenting and giveaway contests but very little sales. Hopefully this will help us.

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