Backlinks providers come in all shapes and sizes. Many promise large numbers of high PR backlinks delivered quickly at low prices, leading the buyer to believe they will be getting a great boost to their sites rankings.
Unfortunately most link building services who make these promises do so in ways that can actually hurt your site’s rankings and potentially being dropped from the indexes altogether. That great deal you thought you were getting can put you out of business.
How can this be? It is surprisingly easy to get pr5 – pr8 backlinks. Typically this is done using “profile links”. These are accounts created on website forums using your keywords as your “signature”. A backlink service may create dozens of accounts a day for the clients they promised high pr links to. If you are a webmaster of one of these forums and you see accounts being created with links to your site and zero participation in the forum would you be happy? The webmaster worked hard to obtain their high pr and the equivalent of freeloaders use their site to steal their pr without contributing anything in return. And worse, they create a maintenance headache for the webmaster.
Multiply this by the number of promised high pr links, the number of link building services offering this type of service, and the number of websites signing up for the services, you become part of a problem that offends many webmasters. The end result will be losing most or all of those links when the webmaster does their maintenance and deletes the hundreds or even thousands of accounts that were created by backlink service providers such as these.
How can this impact you? There are at least two problems this will cause for you. First, the money you paid to the provider ends up yielding few if any backlinks as your links get deleted. Secondly and more importantly, search engines can and do easily track the backlink activity of websites. One day your site has a couple of high pr links. The next day you have 50 or 100, a week or two later you are back to a handful. Would this look natural to a search engine like Google? Would their systems wonder if you tried to do something to manipulate their algorithms? What might their reaction be? The answer can’t be good.
Protect yourself from dubious practices such as this. Look for a backlink building service that uses methods acceptable to the search engines. Search engines like good quality content gradually added to good quality sites in such a way that benefits their customers – the searchers. And they like to see the links stay around permanently.