It doesn’t seem possible to understand the behavior of Internet users, far less anticipate it. Google Trends doesn’t explain why some changes happen, or how, but it does a good job at visualizing them. A marketing analyst still can get much more from this tool than just graphs.
Understand the past to get ready for the future
A few changes in Internet can be retrospectively explained. Google Trends reports diagrammatically how often a number of search terms have been searched for on Google over time. You just need to enter e.g. “animated gif” and compare the result with the trend for the search phrase “video clip” (literally, “video clip”,”animated gif”). Google Trends will display a graph whose ascending line is the frequency of searches of the topic ‘video clip’ and the falling one, how often ‘animated gif’ is searched for. The graph is planned on a linear scale so is it clear that one is more searched for than the other, and more and more so.
It is tempting to interpret these changes as a rise of the interest in bandwidth-hungry multimedia favored by the availableness of broadband connections. This would happen to the hurt of the interest in the proprietary and obsolete animated gif format. All interpretations are course arguable by definition, but the trends aren’t.
How to discover new popular search terms
Now you don’t need to be a particularly knowledgeable and intuitive individual to see some changes coming in Internet. It may be possible to find new search phrases that are just born and grow very quickly by combining parts of two existing and popular search topics in Google Trends. Pick one or more terms (words) of one phrase and other terms (words) of the other phrase and put them together. You only need to make a point that your combinations of words is a search phrase that exists, that it is more and more searched for and whose combination of terms makes sense.
So far in that clause we have identified ‘video clip’ as a phrase acquiring more and more searches. Another term growing in popularity is ‘avatar’. Avatars are graphics that users upload to Internet forums and instant electronic messaging programs to identify themselves. We can combine our previous examples to see what happens. Now, is there such a matter as a ‘
‘? Yes, there is! It happens to be a topic that has just began to be searched for so often that Google Trends is now analyzing it.
Not only ‘
‘ began to be searched for recently, but also it has an ascending line. The trend is importantly more high-pitched than the lines of its parents ‘video clip’ and ‘avatar’. New popular phrases ordinarily start their lives with volumes of searches few orders of order of magnitude little than their parents’. Their behavior is also more sensitive.
Limitations of the tool
Google Labs warn that their tool doesn’t measure the overall interest in a topic, but the users’ propensity to search for that topic on Google. However, since the engine still retains nigh half of the market share of searches in Internet, the results can be said to be a good index number of all that was and is searched for on-line when the tool is accustomed compare trends between topics for long periods of time. We are also assumptive for simplicity sake that the terms video avatar and the phrase “video avatar” (including the double quotation marks), too as their plural variants, have nigh identical trends.
Intuition can be replaced to some extent by an iterative process of guess and check. You can compare any topics regardless of whether there is a abstract correlation between them both, e.g. one topic being a replacement of or complementary to the other, like “renewable energy” and “fossil fuel”, or not.
You just need to remember that the graphs just help you visualize and compare trends at large scale and only from a sample of the total of Google searches.Many combinations of self-made phrases won’t be planned because the number of their search events is still two low. You must keep in mind that Google doesn’t reveal the real of total searches or per topic. The size of the sample accustomed create their graphs is also unidentified. If you need to fix to the next level in your Internet and marketing research, there are other tools that allow you to get estimations of numbers of searches for each particular keyword.
Tool to be handled with imagination
This process of determination new search topics with growing interest can be extended to near anymatter with a potential market value, like new products or services, or even to new concepts and ideas. If you are lucky, you can anticipate mass phenomena and newly-coined search terms. You don’t need to be an expert to uncover variations of on-line interests in nigh real time. You can now compare a number of intriguing topics and phrases and, who knows, perchance you witness a baby star being born!