Now that we have begun 2012, take an excellent laborious have a look at your web site. Your insurance coverage web site ought to function the hub of all different advertising actions. What about insurance coverage promoting, tradeshows, electronic mail advertising and unsolicited mail? Those must be the spokes that drive results in your web site hub.
To decide in case your insurance coverage web site is as efficient correctly, ask these 10 essential questions:
- How usually is your web site s content material up to date?
- Is each web page of your web site optimized to focus on one or two key phrases with robust natural visitors potential?
- Is the visitors in your web site rising?
- Is your web site producing leads by means of using compelling affords that transcend the usual free quote?
- When you get a lead, do you deploy an automatic insurance coverage lead nurturing course of?
- Are you utilizing an insurance coverage weblog to repeatedly add recent content material and goal promising key phrases?
- Is your insurance coverage weblog built-in along with your insurance coverage social media accounts?
- Are you posting to your insurance coverage weblog and social media accounts not less than twice per week?
- Can you inform the place your web site leads are coming from and the way effectively they re changing?
- Are you utilizing information out of your web site to fine-tune your general insurance coverage advertising technique?
If you are considering of updating your web site, take a tough have a look at metrics and technique. All too usually, insurance coverage organizations give attention to appear and feel, whereas they utterly neglect operate. Don t make this error!
Before you shell out the massive bucks to the web site supershops, make them bounce by means of just a few hoops. In some circumstances, their bells and whistles do not add as much as high quality leads – notably for B2B insurance coverage entrepreneurs. Below are just a few inquiries to ask earlier than you signal on the dotted line:
- Can we replace our personal net web page content material? How simple is it so as to add new pages?
- If we d like you to make a web site change or add a touchdown web page, what s the turnaround time and price concerned?
- What share of your web sites give attention to business-to-business lead generation vs. business-to-consumer lead generation?
- Can you present ROI case studies or testimonials for business-to-business purchasers?
- What lead nurturing capabilities does your web site software program have?
- Does your insurance coverage web site software program enable me to combine lead generation, electronic mail advertising, lead nurturing, SEO, social media and outcomes monitoring in a single user-friendly dashboard?