Often we get requested to do SEO for numerous shoppers who’ve present web sites. We will overview the web sites, and we’re amazed on the blatant errors made by the earlier site owners. Some of these errors are;
- Using pictures instead of textual content.
- No use of alt textual content in worth added pictures.
- Over use of pictures.
- Lack of headings tags.
- Poorly written title and outline tags.
What do these all imply?
Using Images in Place of Text – Often, you will note a emblem within the nook of an internet site with an organization slogan, or a bulleted record of providers on an internet site which might be not more than a picture. A search engine spider cannot learn the textual content in a picture, it sees it as nothing greater than a picture. To see what your web site appears to be like prefer to a search engine spider, go to seochat.com/seo-tools/spider-simulator/
No Use of Alt Text – When writing your html and inserting pictures, you’ll in all probability enter code that appears one thing like this … img src = "images / website_hosting2.gif" alt = "website hosting" width = "16? Height = "16? border = "0?
Notice the alt = half. This is a chance to affiliate the picture with a invaluable key phrase, however concentrate on key phrase stuffing as alt tags are supposed for ease of navigation for people with disabilities.
OverUse of Images – This has extra of an impression on the guests shopping expertise and has an impression on load time of your web site. Overuse of pictures can dilute your key phrase density as effectively. Remember, content material is king.
Missing Heading Tags – Headings tags are used to provide emphasis to sure phrases or paragraphs inside the context of your web site. This is usually finished by utilizing a H1, H2, H3 or different H tag. These tags inform the search engine spiders that individual emphasis ought to be placed on this time period when evaluating what the web site is about.
Poorly Written Title and Description – This is simply what it implies. A poorly written title or description of your web site can have a devastating impact in your seo efforts.
Additional on web page elements that impression SEO that aren’t as apparent are;
- Poor code to textual content ratio.
- Content too far down within the code.
- Low or extreme key phrase ratios.
- Low key phrase prominence.
- Excessive use of tables.
- Use of frames.
- URL Structuring for dynamic web sites.
- Duplicate Content / Canonical Issues.
- No Site Map
- Excessive Use of Java or different scripting.
The lists above don’t handle all potential SEO killers. Addressing these things alone doesn’t assure profitable placement in SERPS (Search Engine Placement Results), however one cannot have a profitable seo marketing campaign by ignoring these. When designing your web site, just remember to are observing SEO Best Practices. Doing so will make your seo marketing campaign a lot simpler in the long term.