Marketing your exposuregraphy studio does not have to be expensive. I’ve used hundreds of low cost marketing strategies over the last twenty five years and managed to build my exposuregraphy studio relevant where I am one the busiest and most palmy studios in my city. Here’s few tips for you:
1. Create a exposure display. A exposuregraphy display can be as simple as displaying few small portraits at a store and offering some free information about your studio or more elaborate set ups with framed wall samples. You can even create large temporary displays in malls or at events such as trade shows. The important matter is how it looks. You will attract a mass of attention with some great images, especially from woman, who happen to be your target market. Displays will help you create a mass of business if you play your card game right. Have a great selection of images, be respectable yet ne’er pushy, have a system for aggregation name calling and address’s from those wanting more information by simply asking or offering a draw prize, and keep in touch with all those prospects. It’s the beginning of a potential long term and profitable relationship.
2. Have a free giveaway. Offer a time limited in studio session and small reprint. Tell them there is no obligation for further purchase, and mean it. You will make some gross revenue anyways and you will acquire many long term clients if you do a good job for them. Some will only grab the freebie, but the odds are very good that you will upsell without being sneaky or pushy. Especially if you are professional and create some great images. Do this at mall displays, banks, schools or offer it to a list of clients from a non-competitive business in your town or city. Freebies are the best way to get your studio busy, start making gross revenue and most of all for acquiring tons of exposure.
3. Reward referrals. Make a insurance to reward anyone who brings you referrals. When a client brings in a propective client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added incentive, give a small gift to the new client as well.
4. Create a tie-in with another business. Contact a local business and offer to exchange coupons. For example, your client receives coupons from a local restaurant, hair salon, spa, or wherever your typical prospect would shop. A great place to start is with clients of yours who already own their own businesses.
5. Make your reception or waiting area “prospect and gross revenue friendly”. Whene’er you create a family portrait or are shot a wedding there are often people waiting in your reception area. Offer them snacks or somematter to drink. Make sure your place looks great and smells nice. Make it comfortable. Use this time to increase your coming gross revenue presentation by explaining some of the items such as wall portraits and other packages and services. Answer objections that you know will be coming up later during the sale presentation with a advisory approach and people will not only trust you more but will likely make the sale easier for you and even buy more. This is also a great time to collect name calling. These people are somehow associated with you and at this point make first-class prospects.
6. Make copies of news clauses about yourself and your studio. Hang them on the walls or pass them out. Past promotional material is better than any advertising or promotional lit you can create. Give copies of positive clauses to everyone who comes certain information.
7. Raise money for charity. Not only do you help a good cause, you get plenty of free, positive promotional material and exposure. Hold a contest, offer some exposuregraphy classes, give out free booklets- that you can easily write yourself and print for pennies by having them exposurecopied- think of your own exciting charity event.
8. Submit press releases to the local newspapers about a noteworthy event at your studio or a human interest story. Did you win a exposuregraphy contest? Is there and clause on exposuregraphy that relates to local sites in your area or has to do with the seasons? Make your release interesting to the readers, ne’er self-serving and you will get press coverage.
9. Give a free exposuregraphy seminar or presentation at your studio. Invite members of the public and clients family members to be a part. A seminar gives them the chance to see your studio and your work. Offer somematter timely to do with how to create great exposuregraphs with digital cameras or offer a slide show from some of your more exotic travels. You could create an exhibition highlight your work. Don’t forget to invite the local newspaper.
10. Leave your business card game everywhere. Whene’er you are at a restaurant, leave a nice tip and your card. Drop a stack off at the local jewellry store. Make sure card is loaded with your best samples and print on both sides to maximize the space for your gross revenue message.