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Search Engine Optimization For Blogs

Blogging computer software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s direction structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, often-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But dependent on the blogging service or computer software you use, the results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

Here are the most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

For example, if you want your blog to get found for the keyword “RSS” get a domain with the keyword “RSS”, or use the keyword in a subdomain. Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you’re doing it for business and want the targeted dealings to flow your way, keywords in the domain or subdomain are a get in the right direction.

2. Use your primary key phrase in your blog header tags and the title of your posts

If your primary key phrase is “business blogging” make a point that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) besides as the title of each of your posts.

Most blogging computer software will take the keywords in your post title and put them into the computer file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.

With other server-side computer software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

3. Use your secondary keywords in the body of your post

If you want to get listed for secondary keywords use them inoften in the body of your post and pepper your blog titles or golf links with them appropriately. Don’t exaggerate this or your posts will finish up sounding unnatural and spammy to readers.

4. Use your keywords in the anchor text of golf links

Keyword in golf links have more grandness than simple text. Use your primary and secondary keywords in the anchor text of golf links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t exaggerate it, or you’ll finish up with spammy looking pages.

5. Make sure search engines can wanderer your blog easily

Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get wanderered easily.

6. Get backgolf links from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for acquiring high-quality golf links back to your blog.

Link Exchanges:

Many similarly-themed blogs are often willing to exchange golf links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging computer software.


You can also get golf links back to your blog victimisation trackbacks. One of the disadvantages of victimisation Blogger is that it does not automatically create trackback URLs that others can use to link back to your posts.

But if trackbacks are an important component of your linking strategy, I would advise victimisation other computer software or system that adds this feature automatically.


You can also get back golf links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update often

There’s no better food for search engine wanderers than fresh content.

Post and update your blog often victimisation all the rules defined above and there’s no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.

You could finish up losing much of your dealings, your readers and all your search engine listings if you decide to move.

For more ways of building dealings to your blog, read the clause “How To Build Traffic To Your Blog”.

Search Engine Optimization For Blogs

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