Ideally, one should plan and implement a marketing campaign many months before the actual launch of your book. Lay the foundation for success early and then be consistent with ongoing marketing well after your book has been released.
Here are seven tips to do while you book is being edited or in process of production and you have a bit of extra time on your hands since the book is being worked on by others.
Tip #1: Review all your social media profiles and update them. Put information in the profile indicating that your book is soon to be published, and add a date if you know one, and a brief overview of what the book is about.
Tip #2: Begin to do searches on all social media platforms of your target audience and join groups, “like” pages, and subscribe. For example, you were writing a book about a dog, your target readership might be dog lovers. Spend time finding out where dog lovers hang out both physically and on the internet. Perhaps visit the actual locations in your community where dog lovers go and build relationships with owners of stores and leaders of organizations related to dogs.
On the internet, begin interacting with members of groups related to dogs and just enjoy the conversation. In forums and groups, it is best to spend several months in friendly interaction before ever suggesting a call to action such as buying your book. If the membership enjoys your comments in the groups, they will be much more willing to actually buy a book from you at a later date.
Tip #3: Build your lists. Accelerate your efforts at adding followers to your lists. Those lists might be friends and fans on Facebook, your email distribution list, and blog subscribers. Wherever you have lists, build them to greater numbers. Allot a certain amount of time each day to list building activities to increase your connections.
Tip #4: Begin to inquire about joint venturing with others who have large lists. Leverage the lists of synergistic people in your niche by suggesting a mutually beneficial partnership of cross promotion. Perhaps they will promote the launch of your book to their lists if you feature them on your blog or they have the opportunity to give a bonus to your list when someone buys your book.
Tip #5: Draft press releases and email and social media announcements so you are prepared for the big launch day when it arrives. You may edit these drafts as the day approaches, but you will have these important promotional pieces in a ready state.
Tip #6: Create interview questions that you would love to answer on radio shows or blog interviews. Those who might interview you appreciate you making their job easier, and you have a chance to practice your answers so they sound smooth and natural.
Tip #7: Place information about your book release in the signature line of your emails such as “Author of the soon to be published book entitled (your book’s title)”.
Remember that marketing needs to be a part of your routine every week consistently before and after your book comes out. Keep a constant stream of exposure to your target market for your book’s success. Whether you traditionally publish or self-publish, you will be in charge of marketing your book, so start early and be persistent!