Twitter – A Perfect Fit for Microsoft?

Recently beat down by poor earnings, Twitter (TWTR) has develop into extra engaging to potential suitors – however who matches the invoice greatest? In my opinion Microsoft (MSFT) stands out as the easiest match.


It s easy, having simply acquired LinkedIn (which is able to hopefully quickly be built-in within the ubiquitous Office suite), Twitter would give the software program big a robust social community element to spherical out Office.

Twitter claims to have over 300 million lively customers each month. However, its whole attain is alleged to method 800 million individuals. This, after all consists of tweets that seem outdoors of Twitter – resembling these on the underside of actuality TV reveals, information and sporting occasions, and many others. and many others.

Unfortunately, Twitter reported just lately that the variety of present quarter customers elevated only one% over the prior quarter. Needless to say, that didn t assist its case with buyers.

To counter this obvious stagnation in progress, Twitter has just lately created a brand new shopper app by the identify of Nuzzel. This new app reveals conventional Twitter customers which hyperlinks are despatched out probably the most with those who a person follows.

Additionally, a brand new moments tab was added to deliver much more related content material on to customers.

Yet, one of many greatest issues going through customers remains to be the best way to discover the huge quantity of content material that Twitter continues to build up. For instance, how can a pupil doing analysis, or an expert in search of info on a particular subject search by Twitter to achieve entry shortly?

But, what if Twitter had been acquired by Microsoft and built-in into the Office suite?

Now, simply think about, having the social community energy of tweeting immediately from Outlook. An electronic mail (or sections of it) may simply be tweeted out to group(s) with velocity of some mouse clicks – proper earlier than it s despatched to its meant recipients.

Or, think about throughout composition of a Word doc the power to tweet out all (or half) of a doc to chose teams?

Excel would profit by once more permitting all (or half) of a spreadsheet to tweeted out to a bunch(s).

In PowerPoint, (and sure even Publisher) whole shows may very well be tweeted to chose teams too. The close to prompt suggestions alone can be well worth the value.

Sadly, solely Access is perhaps left behind – the necessity to tweet tables or a whole database wouldn t be on the prime of most person s wants.

In my humble opinion, at its present valuation, Microsoft ought to take a critical take a look at Twitter – earlier than one other suitor grabs maintain and a bidding battle ensues.

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