Web Analytics Tag Auditing

Every enterprise has an internet site and each web site has lots of third occasion tags on the web sites. These tags are used to trace the enterprise which might assist make the choices on the enterprise optimization.

You cannot get the precise metrics or statistics of any web site with out including any monitoring pixels or java script to get these metrics. With the development within the know-how and the developments within the product from the seller or these third occasion tags, it s essential to improve these tags to get the correct and deeper insights into the web site efficiency.

There are separate group of pros concerned in managing these tags on the web site for a big organizations.

It is essential to know what model of the third occasion tags current on the web site. There are some tag audit instruments out there available in the market and usually are not low cost. There are additionally free tag audit instruments out there. I ve listed beneath the a few of the audit instruments out there available in the market.

Following are a few of the finest tag auditing instruments out there available in the market:

  1. WASP
  2. HubScan
  3. Google Tag Audit
  4. Observe Point
  5. Accenture Digital Diagnostics

WASP: Web Analytics Solution Profiler

WASP is a tag auditing device developed for analytics and on-line advertising and marketing professionals for auditing the tags on the web site to make sure the standard assurance and to know the way tags are applied.


HugScan is used to audit or scan the Google analytics tags on their implementation on the pages, occasions and ensure the precise pages are tagged appropriately.

Google Audit Tool:

Designed to audit the Google analytics tags implementation on the web site and to make sure right variables are used to seize the info. But the one disadvantage is that this device can solely be used for Google Analytics.

Observe Point:

Observe Point audit device is designed to audit any net analytics device to know the model of the tags, kind of variables used, data on SEO together with the redirected URL s,and many others.

Accenture Digital Diagnostics:

Another tags auditing device that gives the small print on the location not solely the tags but additionally particulars on SEO and usefulness. The accenture digital diagnostics device additionally present the small print duplicate pages, java script errors, web page load time,and many others. The particulars on the variety of variables used assist you make sure that the right variables are used to seize the analtycis knowledge. Technical particulars this device offers assist you to optimize the web site.

Your Opinion Matters

Quality - 10


Total Score

Your feedback is important to us to improve our services. We constantly seek feedback to improve and evolve our service, whilst identifying opportunities to assist clients in realising their business objectives.

User Rating: 4.75 ( 4 votes)


Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button