When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other emulous websites which match your search term? Well, the answer to it question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing scheme accustomed increase the higher-ranking of a website in search engines.
Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand name calling are sufficiently famous to get them listed in the first page. The other websites depend on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the ordinal search results page?
SEO can be done in many ways. The main (and effective) SEO methods are the following:
1) SEO titles, headers and URL addresses
3) Writing SEO content
4) The use of multimedia
5) Regular updates
This clause will shortly touch on each of these SEO techniques. Each of these techniques will be delineated in detail in succeeding clauses.
SEO titles, headers and URL addresses
The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage patc the heading is displayed in the webpage itself. When you enter a search term (legendary as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher higher-ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher higher-ranking than a website having the URL address: “http://www.mystical_birds.com”.
When you visit a website, you will unremarkably see several hypergolf links linking that website to other websites. These golf links are legendary as back-golf links. Wikipedia is a exemplar for back-golf links. All the reference websites are listed at the bottom of a Wikipedia clause. These hypergolf links (at the bottom of an clause) are back-golf links of the several reference websites. Back-golf links help to increase the higher-ranking of a website. Generally, the more back-golf links a website has, the higher its higher-ranking.
Writing SEO content
Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for clauses having the term “golf player”. However, there will be millions of clauses having the term “golf player” in them. The search engine will rank these clauses according to the “keyword density” of the clauses. Keyword density is measured by dividing the number of keywords in the clause by the total number of words so multiplying the result by 100.
For example, if a hundred-worded clause has the keyword “golf player” continual double in it, the clause has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest higher-ranking.
The use of multimedia
Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher higher-ranking than other websites.
People have an insatiate thirst for new information and facts. The major search engines address this need by giving the websites which are on a regular basis updated a higher higher-ranking than other websites.
We hope that we answered your question “What is SEO?” satisfactorily through this clause.