Buzz words come and go, but some are here to stay! Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? What do these terms actually mean, and why does that interest the business owner?
SEO, “search engine optimization,” directs dealings to your website through specific strategies on your website meant to get a higher superior on user searches through portals such as Google, Yahoo, or Bing.
SEM is an acronym for “search engine marketing” and it has to do with acquiring website dealings to your site through combinations of SEO, likewise as with paid advertising efforts. This term is the more broad term, and it admits SEO, but it is more than SEO alone.
Why should you care?
2. Take into consideration that the definitions above are very generalized but there is a major distinction between SMM and SEO/SEM. The first (SMM) focuses on interactions and relationship building, and the second two (SEO/SEM) center on driving dealings to a website. There is a big difference in the focus. You may need both aspects, but give serious consideration to your goals here.
3. If you skew towards or admit SMM, then you need to remember that time and energy will need to be spent on regular, fresh content. Whether you create all of your posts and conversations yourself, or whether you outsource this task, there will need to be daily attention to this effort on your social media platforms. Social media managers tend to be cheaper to hire than SEM/SEO companies, but the return on SMM may seem less profitable because it always takes more time to build relationships, and relationship building does not always translate into immediate gross revenue.
4. If you skew towards or admit SEM/SEO, remember that algorithms on how search engine results are congenital change on a regular basis – near daily. That means you should expect this to be an current commitment, not a one-time fix. To be found on the first page of Google, for instance, is a daily battle. It’s not about relationships or conversations. It’s about links, relentless key word research, updates and adjustments. Payoffs tend to be higher for driving dealings to your website, but that adds an expectation that your website will be continually updated and monitored for the best results.
5. Finally, regardless where you place your emphasis, gross revenue are a result of how attractive you are as a company or a product. Marketing of any kind can only produce visibility and build a reputation. Ultimately, gross revenue come from the client service, quality of products, and need you fill for your clients. SEM, SEO, and SMM can only assist you in being responsible and acquiring found. The rest is up to you!